REAL-WORLD SCENE · LANDINI ASSOCIATES / MCDONALD'SQSIGNMARK

天津麦当劳 · 门店发光字 — photographed storefront signage — REAL-WORLD SCENE · LANDINI ASSOCIATES / MCDONALD'SQSIGNMARK

ILLUMINATED STOREFRONTS / PROJECT SCENE

McDonald's
Tianjin

The photographed Tianjin restaurant sets white illuminated channel letters into a deep black fascia. A golden arches mark rises above the roofline while another reads through the two-storey glass facade at dusk.

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天津麦当劳 · 门店发光字

LOCATIONTianjin, China

APPLICATIONIlluminated storefronts

PROJECT STORY01 CHAPTERS

01 / LETTER DETAIL

White letters on a dark fascia.

A closer view of the source photograph isolates the luminous McDonald's name line above the glazing. The white letter faces and dark surround keep the wordmark legible as dusk falls. This detail is a crop of the same facade photograph.

01 / 01

天津麦当劳 · 门店发光字 — White letters on a dark fascia. — site photograph — LETTER DETAIL · LANDINI ASSOCIATES / MCDONALD'S

McDonald'sTianjin

White letters on a dark fascia.

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